Level 1
PAC Sales Essential
4 Hours | PAC Sales Essentials is a four-hour, instructor-led course designed specifically for integrator sales professionals who want to become more confident in identifying, developing, and growing access-control opportunities.
This is not an engineering course. Participants learn enough about access control and PAC to recognize opportunities, ask better questions, understand customer needs, position value, and know when to involve technical resources.
WHAT YOU’LL LEARN
- Understand the fundamentals of electronic access control from a sales perspective
- Recognize opportunities using GRAB
- Conduct better discovery using the PAC 10
- Go beyond the customer’s initial request
- Connect PAC capabilities to customer outcomes using FBQ
- Recognize opportunities beyond the immediate door
- Approach site walks with a sales-discovery mindset
- Know when to involve PAC technical resources
- Turn discovery into a meaningful next step
WHO SHOULD ATTEND
Integrator sales representatives, account managers, business development professionals, sales managers, distributor sales professionals, and professionals responsible for identifying or developing access-control opportunities.
Next Step